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Who are we?

Alliance Commercial Finance Ltd are commercial finance brokers based the West Midlands and provide representation throughout the UK. We act as a broker for our clients and are not a lender.

Alliance Commercial Finance Ltd are Authorised and Regulated by the Financial Conduct Authority. FRN: 916698


How will we use information about you? 

Here at Alliance Commercial Finance Ltd we take your privacy seriously and we will use your personal information in a number of ways which will help us;

  1. Enable lenders to make decisions,

  2. For fraud prevention,

  3. For audit purposes,

  4. For statistical analysis,

  5. Credit reference checks

We may share your information with and obtain information about you from credit reference agencies or fraud prevention agencies. Information you provided may be put onto a register and shared with other lenders to prevent fraudulent claims.

We will not disclose your information to any company outside of our approved panel of lenders except to help prevent fraud or if required by law to do so.

For further information on how your information is used, how we maintain the security of your information and your rights to access/alter and change information we hold on you, please contact Alliance


Additional Marketing

We value our relationship with you and would like to maintain contact to ensure the information we hold about you remains accurate and that the facilities we offer are relevant to your future needs.
Please indicate below your preferred method(s) by which you would like us to contact you for marketing purposes…

Your Personal Data:

What do we need?

Alliance Commercial Finance Ltd will be what’s known as the “controller” and the “processer” of your personal data you provide to us. We collect personal data about you which includes your name, address history, contact details (telephone and email) and may also include any special types of information or location based information.

We also gather (where relevant to our finance application on your behalf) evidence of:

  • Financial status

  • Regular financial commitments

Why do we need it?

We need to know your personal data in order to provide you with an accurate recommendation for your personal circumstances. We will not collect any personal data from you we do not need in order to provide and oversee this service to you.

For processing of data to be lawful under GDPR Alliance Commercial Finance Ltd use;

a) Consent: the individual has given clear consent for Alliance Commercial Finance Ltd to process their personal data for a specific purpose.
b) Contract: the processing is necessary for a contract Alliance Commercial Finance Ltd have with an individual, or because they have asked you to take specific steps before entering into a contract.
c) Legal obligation: the processing is necessary for Alliance Commercial Finance Ltd to comply with the law (not including contractual obligations).
d) Legitimate interests: the processing is necessary for Alliance Commercial Finance Ltd’s legitimate interests of a third party unless there is a good reason to protect the individual’s personal data which overrides those legitimate interests.

Please note it may adversely affect a lender’s decision should you not provide your permission to search.

What do we do with it?

Automated Decision Making: Alliance Commercial Finance Ltd will pass your data captured to one or more of our approved panel of lenders; some of them may use automated decision-making in respect of your application for finance. We will only collect the minimum amount of data needed and have a clear retention policy for the profiles we create.

You have the right to not be the subject of a decision based solely on automated processing, including profiling, which produces legal effects concerning you or any significant effects. You can request human intervention and challenge the decision made this way by contacting All the personal data we use is controlled by Alliance Commercial Finance Ltd in the UK, however, for the purposes of IT hosting and maintenance, this information is located on servers within the European Union. No third parties have access to your personal data unless the law allows them to do so. We have a Data Protection regime in place to oversee the effective and secure processing of your personal data. More information on this framework can be found on our website:


We may pass your data to selected members of our approved panel of lenders in order to provide you with offers of products suitable to meet your requirements.

Your data is stored electronically on our encrypted server in the cloud. Our servers are based in the UK.

How long do we keep it?

We are required under regulation to keep all your personal data, including name, address history, contact details (telephone and email) for a minimum of 6 years after the conclusion of our business relationship, at which time it will be destroyed. The information used for marketing will be kept with us until you notify us that you no longer wish to receive this information.

What are your rights?

If at any point you believe retained information is incorrect you can request to see this information and have it corrected and possibly deleted. Providing you this information is free of charge, but charges may apply for excessive requests.

If you wish to raise a complaint on how we have handled your personal data, you can contact one of our Directors who will investigate the matter.

Where relevant, you have the right to withdraw consent and object at any time and this means that we cannot process your data provided without your consent.

More information about your rights can be found on the Information Commissioner’s website.

If you are not satisfied with our response or believe we are processing your personal data not in accordance with the law you can complain to the Information Commissioner’s Office (ICO)

In the case of a complaint please contact

Your consent

We will share your details with carefully selected members of our approved panel of lenders so that they process your information, allowing Alliance Commercial Finance Ltd to offer suitable and sustainable products that they provide.

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