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How to improve your customer relationships


One of the top priorities for your business is winning new customers, but whilst you’re doing this you might be neglecting your existing ones. In today’s market, it’s now really difficult to gain new customers as well as keeping your existing ones happy.

Customers are surrounded by adverts made by your competitors promoting their services and products, so they can find alternative providers faster than ever before and can compare prices. If your competitors are cheaper than you then they are at an immediate advantage, even if their services aren’t as good.


If you have a good customer retention strategy, then you can keep all of your customers happy and continue building your brand loyalty.


Why is customer retention important?

Keeping your existing customers so they keep buying your products and services is one of the easiest ways to grow your business, it is also cost-effective because it costs a lot more to acquire a new customer than retaining an existing one. Your returning customers will also spend a lot more money than first-time buyers.


How to retain your customers

To keep your customers happy and encourage brand loyalty, it’s important for businesses to keep updating their customer retention strategies. Here are some steps on how to do this:


Knowing your sales cycle:

Do you know your business sales cycle? Will your customers use your services again in a week or a month? If you know this information, then it will help you decide when you need to send out relevant campaigns to gain interest and encourage repeat purchases.


Encourage new customers to subscribe to your email list:

Email marketing is one of the easiest ways to keep in touch with your customers, you can constantly drop relevant and interesting content into your customers inboxes to keep your business in their mind. Your emails can contain offers or free gifts to provide incentives for your customers to stay loyal!

You could also add in a special offer for new subscribers.


Re-engage customers:

Just because someone isn’t engaged with your doesn’t mean they won’t ever return to your business. find out what customers have been quiet and try and grab their attention to bring them back.


Adopt a loyalty scheme:

To show your appreciation for your customers, implement a loyalty scheme this will encourage customers to purchase more often so they can earn valuable rewards. This benefits both you and your customer, they will get more value with every purchase and you will benefit from their repeat business.

Added: 19 Aug 2019 16:30

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